Why We Started
For over 76 years, the Nugent family has shared their life with loyal dogs who stood by their side through the wild, the quiet, and everything in between. Alongside his wife Shemane, Ted set out to create something real, a line of canine supplements that reflect the same wild spirit, discipline, and integrity they bring to every part of life.
Uncle Ted’s is more than a brand. It’s a promise to give back to the dogs that give us everything.
Ted Nugent
You know him as the Motor City Madman, a legendary rocker, outspoken outdoorsman, and passionate defender of freedom. But behind the stage and beyond the hunt, Ted Nugent is a devoted dog owner. With a deep respect for nature and a lifelong bond with his four-legged companions, Ted’s mission with Uncle Ted’s is simple: give every dog the chance to live wild, strong, and healthy, just like nature intended.
"For 76 years my beloved dogs have enhanced my quality of life beyond measure and I owe it to them to optimize their health and longevity, that's why I provide proven quality supplements. Dogs happy me happy!"
Shemane Nugent
Shemane Nugent is a fierce advocate for health, vitality, and natural living. As a bestselling author, TV host, and holistic lifestyle expert, she brings a deep well of knowledge and care to Uncle Ted’s. For Shemane, dogs aren’t pets, they’re family. And family deserves the best. Her commitment to clean ingredients and canine wellness is at the heart of everything we do.
“Our dogs are family—protecting their health protects the heart of our home”